Give SeeMore Interactive, a mobile commerce platform, a new identity that can attract business to utilize their technology and convert customers to download the app.
The previous branding for SeeMore Interactive was very timid — passive, neutral colors, bland language, and it lacked a point-of-view. To solve this, we gave the brand a more confident look. By utlizing strong, attention grabbing colors, bold fonts and conversational language, SeeMore Interactive now has a aesthetic that gets looks from custoemrs and clients alike.
Silver Addy for Consumer Print Campaign
Objective: Show office workers that making a impact in the fight for our environment isnt as difficult as they may think.
Fighting for the environment — fighting for any cause, really — is always a challenge to convince your average everyman to join the battle. For the National Resources Defense Council, I wanted to target those who
I created a series of print spreads that show how much waste is created from coffee cups, water bottles and plastic bags, and show how simply that waste can be eliminated by simply switching to reusable containers. This exposed a problem that many office workers are guilty of, but optimistically provided them a simple solution for eliminating that issue.
To supplement the print series, I created a mobile app that provided a thorough recycling guide, from a basic recycling primer, to high-level green solutions for businesses. An additional grassroots tactic was implemented in which a water bottle vending machine was stocked with reusable water bottles. By providing workers with a reusable bottle, it took away any excuse they had for purchasing wasteful plastic bottles.
Create a cleaner, more cohesive brand for Colgate toothpaste
Toothpaste is an irritatingly confusing thing to purchase. There are so many different types, and very few reasons to care. Very few people can explain why they purchase Crest over Colgate, or vice-versa. For a company who creates products that clean, their branding is very messy.
For this in-depth brand redesign, I emphasized on creating a feeling of freshness and simplicity to reinforce their brand values. I refined their product offerings so that the consumer could quickly and easily find what they need based on their hygienic needs.
Utopia Board Game
To create a functioning boardgame based of a story that we created.
Utopia was a collaborative project I worked on with graphic designers Julia Staüble, Haley Fischer, and illustrator Jeff Ockerse. Our goal was to create a game that not only looked beautiful, but functioned properly and is fun to play. The bulk of the project was spent working out every detail and scenario so that it was easy to understand, stayed interesting, and was different every time you played it. It was an arduous process but we were satisfied with the outcome.
We utilized each others strengths to lead us to success. My biggest role, beyond concept development and certain design elements, was to craft all of the physical aspects of the game. From handcrafting the box, to printing and cutting the board and cards, down to silkscreening the name on the box, I was thrilled to use my hands to build a physical piece of design.
CCAD Library Wayfinding
OBJECTIVE To add value & visual appeal to the Auxillary Battery Optimizer, and develop a cohesive branded image
DESCRIPTION As a team of ten students from four majors, we created a waterproof case for the Auxiliary Battery Optimizer, an electrical car component created by InPower LLC, and worked to develop a name and brand for the product to stand upon.
Brooks Brothers & Waterford
Create a collaboration between two companies for an in-store line of products.
Much of my work is colorful, youthful and vibrant, so I wanted to focus on a target outside of my normal range. Waterford & Brooks Brothers are geared towards wealthier, slightly older clientele. I wanted to create a mood and a lifestyle that would appeal to this target.
The snail mail aspect of Brooks Brothers is very important to their more traditional clientele, so I wanted to introduce the product line via postcard, mailed in an opaque envelope to increase intrigue and appeal.
The website allows each column to scroll independently, so that the customer can compare each category of product next to eachother. The print ad series really focuses on the ideal Brooks Brothers lifestyle.
To simplify the product instructions, and to expand the product's awareness.
zerOz is a company based out of Columbus, Ohio that makes skinny, credit card sized wallets. When they package their wallets, they fill it with cards that have various instructions, warranty, etc, as well as filler cards. I wanted to condense those cards into one accordian fold card that functions as both instructions, suggestions, information and filler. It is the size of the wallet and fits neatly inside. It stays compact but holds quite a bit of information in a small package.
The advertising stage is a three part process. First, we will attract buzz on a local level. A zerOz size card will be peeking out of a bigger, fatter old wallet that will be left in restaurant booths, sidewalks and park benches. People will pick it up to return it, only to find a card drawing them toward the store.
The second part will be to generate online intrigue through a stop motion video that is playful and shows how the product functions. It is sharable content that is quick and entertaining to watch.
The third stage will be to create a tabletop in-store display that will accommodate to wholesale buyers. The buzz generated through the previous two portions will increase wholesale customers and this display allows us to display our branding and product in the best possible way.
zerOz | less wallet. more cool
To appeal to a younger audience and bring Weilands heritage to the forefront.
Weiland's Gourmet Market is a grocery store located in Columbus Ohio. They started as a small butcher shop in 1961, but have evolved into a full service grocery store, specializing in fine meats, award winning wine & liquor departments, and fresh local produce. I wanted to create a branding system that embodies their heritage as a butcher, utilizing minimal colors, use of brown butcher paper and chalkboards. The logo system will be utilized in each department including a stamp's and stickers as needed. Growler system allows customers to keep track of what beer they're drinking. The food truck allows Weilands to showcase their excellent prepared meals to the downtown market
To help students moving into their first apartments stay organized.
This series of print ads is intended for students looking to stay organized in their first homes. Ikea specializes in attractive, well designed furniture for very reasonable prices. The copy relies on poking fun at the truths of being organized. I wanted to create a simple design that not only represents some of their furniture, but also their swiss simplicity of design.
Woodchuck Hard Cider
Objective: Convince craft beer drinkers to consider drinking Woodchuck hard apple cider
Description: Even though hard cider was more popular than beer in America up until the prohibition, many craft beer drinkers consider it a new, trendy drink that is unworthy of their taste. I wanted to play up its history in early America by representing the founding fathers who were known for enjoying the drink.